I hear from Devaki (another hippie friend of mine from the market) that Bea religiously uses this stuff on her hair because she doesn't trust those organic shampoos. When you read the labels, they aren't really organic or their products are questionable. I honestly feel the same way about a lot of all natural or organic claims.
So, intrigued by gugo's famed claim on hair, I bought myself a bunch for P50. It came with the re-used flour bag which is such a cute add-on. Bea's directions was to get a few pieces and pound it with water. The sap is what you spread all over your hair & roots. Leave on for a few minutes and wash with water. It is also common practice by our lolas to mix the gugo sap with coconut milk if you want a richer, sweet smelling lather. Gugo stregthens and nourishes the hair while coconut milk will protect your scalp and hair from UV rays. This might just be my answer to my falling hair problem (my husband will be so pleased to find no hair strands on our bed and in the bathroom!) :)